On the afternoon of November 13, Wu Tianfu, Deputy Director of the Fujian Provincial Department of Industry and Information Technology; Feng Huawei, Director of the New Materials Division of the Provincial Department of Industry and Information Technology; Zheng Jianhua, Researcher of the New Materials Division of the Provincial Department of Industry and Information Technology; and other officials visited the production workshops of Fujian Nan'an Baoda Building Materials Co., Ltd. They were accompanied by Chen Jianxin, President of the Fujian Ceramic Industry Association; Ye Shaofen, Secretary-General of the Association; Liu Shuqing, Chairman of Nan'an Baoda Building Materials Co., Ltd.; Zhang Gang, Executive President; and Lin Shiyang, Vice President.

Factory Gate

A Corner of the Production Workshop

During the visit, Zhang Gang, Executive President of Baoda Group, provided a detailed introduction to Vice Director Wu Tianfu and his delegation about Baoda's business development strategy and management philosophy.

Since positioning the company's strategic transformation in 2016, to ensure the realization of a new marketing concept guided by demand and supported by technology from a macro perspective, the company has vigorously focused on talent, quality, technology, management, equipment, etc., to promote and guarantee the company's comprehensive competitive advantages. It has scientifically sorted out enterprise resources from top to bottom, particularly making significant efforts in technological R&D and upgrading, and launched large-format thin plates, large-size rock thick plates, and rock countertop series that adapt to market demands.

To consolidate and enhance overall operational development, the company has implemented the separation of production and sales, adopted an order-based production model, and achieved a stable situation of full production and full sales. In the strategic journey, the construction of the fourth kiln at the main factory has been put on the agenda and is now being gradually carried out, marking the entry into a fast-track development phase of the new three-year plan.

The company has also maintained long-term strategic partnerships with top glaze, design & R&D, and equipment companies in Italy and Spain. By offering high-value-added products to meet market demands, it responds to the national industrial development philosophy of green environmental protection, energy conservation, and low carbon, while enhancing the energy-saving efficiency of machinery and equipment.

Deputy Director Wu Tianfu spoke highly of Baoda's business development strategy and management philosophy, expressing strong recognition and praise. He also encouraged Baoda to adhere to its established strategic goals and continue making persistent efforts!!!

Chairman Liu Shuqing first extended heartfelt gratitude to Deputy Director Wu Tianfu of the Provincial Department of Industry and Information Technology, Director Feng Huawei of the New Materials Division of the Provincial Department of Industry and Information Technology, Researcher Zheng Jianhua of the New Materials Division of the Provincial Department of Industry and Information Technology, as well as Chen Jianxin, President of the Fujian Ceramic Industry Association, and Ye Shaofen, Secretary-General of the Association, for visiting Baoda and offering their care and guidance despite their busy schedules. He pledged that the company would overcome any challenges and persevere unwaveringly in the future.   In the journey of future development, Baoda will always adhere to the tenet of low-carbon environmental protection and green building materials, achieve the integration of technology and art, innovate with determination, pursue excellence, produce high-quality and high-style products, and strive to internationalize the national brand. It will make greater contributions to society and, in particular, to the ceramic building materials production region in Fujian. Chairman Liu once again expressed sincere thanks to leaders and departments at all levels for their consistent attention and support to Baoda.